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Let’s Talk Social Media Marketing
Future Made. First Steps Towards Creating Something Of My Own.
This summer I made the first steps toward creating something of my own. I joined Future Makers, an incubation program for young wannabe entrepreneurs and started working on my idea: building board games to help kids study school subjects.
How To Leverage Social Listening Beyond Reporting On Share Of Voice
Customers do NOT talk on the topics brands want to push out. And us, marketers and brands alike, miss out on important, relevant conversations just because we are too self involved. We want to brag, not to listen.
Communities On Facebook: Groups. Are They The Solution To The Proclaimed Facebook Apocalypse?
The social media world has gone crazy with the new update from Facebook. Publishers and advertisers are freaking out that the platform updates will once again affect their results and disrupt the fragile strategy they sketched out for using this channel. Facebook seems to not care and marches forward in their mission that ‘time we all spend on Facebook is time well spent’.
Hello, 2018 Trends And Buzzwords
Waiting for the long lists on trends, buzzwords and hypes for this year. My guess: it will still matter way too much what glittery keywords you use rather than a deeper understanding of them and a strategical approach to why and how to test or employ new gimmicks in the online advertising world.
Vodafone Failed Me. I Look At How Digital Could Have Saved Our 12-Year-Old Relationship.
I learned a thing or two about Vodafone’s customer support system and why it failed. Digital could have saved me an entire ordeal and Vodafone a loyal customer.
How Customer Support Kills The Brand.
Go back to your call center teams, your social care experts, to your product owners and even your board of directors. Lobby for the best customer support team ever.
An European Clash With The American Twitter.
Now that I’ve worked for more than 18 months for the North American market I can appreciate how easy Twitter can give you a glimpse into American social media behavior, one handle at a time.
Marketing Conferences And Workshops: How To Invest Your Time And Money.
In 2010 I paid 100 euro out of my 50 euro monthly scholarship to attend a conference on PR and digital. And I felt ripped off. I got nothing out of it other than a really bad headache and some buffet food I did not really like.
Chat-bots To Redesign The Future Of Online Copywriters And Community Managers
Facebook chat-bots are the new trend in Facebook marketing: for more than a year now players across all industries have invested in their development and promotion. recently Twitter launched a new bot system for support. How does this affect the future of online copywriters and Social Media Community Managers?
What A Social Media Analyst Needs
This is a geek rant on how my ideal social media tool would look like. If you do not work in social media/online communication hit the close button — this will get long and technical. But it needs to be said (OK,OK, I need to say it!) Background: I’ve done social...
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