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Let’s Talk Social Media Marketing 

Boolean who? How To Set Up A Social Listening Query.

Boolean who? How To Set Up A Social Listening Query.

This year I’m testing a few new tools. Most of them are social listening tools, including YouScan. I liked what I saw and I teamed up with them –  I’m currently testing it to assess its strengths and the opportunities it can bring to digital marketing efforts for my...

Content Is Not Marketing. Stop Acting Like It Is.

Content Is Not Marketing. Stop Acting Like It Is.

For what seems to be a decade now people have been lobbying for content. Produce valuable content for your audiences, that is the key to success. At least that is what you read/hear. What they seem to forget is the marketing in content marketing. This becomes an...

Let’s make lemonade.

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