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Prepping For a New Year? Here’s A 2023 Digital Media Plan Template for You.
I will keep it short and simple. 2023 is upon us and as advertisers, we need to plan for the next year. Most of the time we don't do it from scratch, we have learned ways and templates to do it. I thought I'd share mine with you in the hope it helps anyone or I get...
Engagement Rate In B2B Marketing: To Track Or Not To Track (And What To Replace It With)
This fragile, volatile metric makes promises it cannot keep: the social media user engages with your brand and has positive interactions that can actually turn into brand awareness and equity, an acquisition and brand loyalty. The two words that comprise it mix...
I got asked this question: what’s the most appropriate marketing mix?
Is there one? A perfect everlasting marketing mix? I am afraid not. And also happy. Because that is why we, marketers, still have a job: we continue to test, test, and test in search of the most appropriate marketing mix, the one that drives better ROMI. Audiences'...
Have Your Cake And Eat It, Too (Revisiting Marketing Basics)
More than 12 years ago a Marketing Professor claimed business owners should look at their business as a layered cake. She did this in a late evening lecture with more than 100 hungry people. "Advertising is just icing on the cake" she said. She went on to explain the...
Content Is Not Marketing. Stop Acting Like It Is.
For what seems to be a decade now people have been lobbying for content. Produce valuable content for your audiences, that is the key to success. At least that is what you read/hear. What they seem to forget is the marketing in content marketing. This becomes an...
Social Media Tracking: How To Set Up LinkedIn And Twitter Website Tags And Share Audiences With Partners
Facebook Conversion Pixel. Twitter Website Tag. LinkedIn Insight Tag. Social media platforms have their own naming convention and their very own setup and way of doing things. I have gone through this a couple of times and have struggled with it. That is why I want to...
I Got Addicted To Shark Tank AUS YT Account. This Is What I Learned As A Marketer And Freelancer.
B2B or B2C? Who makes the sale? If the company you are working with as a freelancer is in a licensing deal, their marketing will look very different from a DTC company. Local is NOT global. Be aware of the verbiage and the local interpretations in your brand and...
Reporting: What To Ask Yourself Before You Start A Report
Smart reporting is more about asking questions than you'd think. There are very few occasions when your client knows exactly what they need. And some other times when they know exactly what they want the report to show and would want you to just make the data validate...
LinkedIn Lead Gen Campaigns: Read This Before You Launch.
Lead Gen campaigns on LinkedIn are a great way to generate qualified leads for your sales teams. Provided you do it right. What does that actually mean? Plan, test, optimize. I'll go through my process, do let me know how you do it, ok? Plan Before You Set Up Your...
My Love-Hate Relationship With Work From Home
My mornings start with a shrill drill. At least that's how they did for the last 4 weeks. My improvised office in the living room turned into a dentist appointment for my eardrums. Anyone who knows me understands how bad is for me: I hate dentist drills from the...
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