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Let’s Talk Social Media Marketing
Social Listening Revisited: Reasons To Outsource Or Hire.
Should you hire a vendor to do your social listening reports?
10,000 Steps Towards A Metric That Matters
Set up one goal and one KPI to optimize against. In some weird way, life is just like digital analytics.
Social Advertising: When To NOT report
Make sure you have all the data you need and the story behind it otherwise you’ll waste your time. Even worse, you’ll lose the trust of whoever’s reading your work: if you cannot provide value why are you there?
Social Advertising: Paid Metrics, To Optimize Or Not to Optimize?
Two questions on my mind this Friday: #1: Ad Relevancy Score: To Use Or Not To Use? On Facebook I’ve had ads with relevancy scores lower than 5 perform better than ads with higher scores. I was puzzled. If it’s driving conversions I’d say it’s relevant. The platform...
Reporting Automation Does Not Deliver Decision Makers
Every analyst out there has a dream: to be able to open one dashboard and get an overview of ALL your marketing efforts.
Digital Advertising Campaigns: One Goal To Rule Them All
For every ad you send into the world as a marketer you need to figure out one goal.
Analytics Files: Know Your Client
Agencies out there, get to know your client before you come up with proposals on anything digital. Here are 3 topics you should research.
You Spin Me Round, Round, Data, Round, Round
The most important challenge about data is interpreting it. You can spin it into lots of shapes and form, you can cherry-pick metrics and KPIs to say whatever you or your client /management needs to portray. That’s why I hate seeing the term ‘overachieved’ in media...
Form Follows Message , Not The Other Way Around.
I’ve been saddened by how much we as marketers give in to the glitz of advertising. I am sad to see people focus on the shape more than on getting the right message to the right audience.
Tell Your Story With Data. Find Out Who’s Your Audience.
We get caught up in broadcasting our story and forget about who’s listening. Their background, their know-how, and vocabulary on the subject matter are even more important than the amazing story you crafted in your mind.
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