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Let’s Talk Social Media Marketing
Boolean who? How To Set Up A Social Listening Query.
This year I’m testing a few new tools. Most of them are social listening tools, including YouScan. I liked what I saw and I teamed up with them – I’m currently testing it to assess its strengths and the opportunities it can bring to digital marketing efforts for my...
Edtech and #AI across the world. Social listening insights with Copilot Insights
This year I’m testing a few new tools. Most of them are social listening tools, including YouScan. I liked what I saw and I teamed up with them – I’m currently testing it to assess its strengths and the opportunities it can bring to digital marketing efforts for my...
Maximize Marketing ROI With Social Listening: #edtech Case Study
There is so much data out there that sometimes you cannot make sense of it. Even more on social media - it has become more and more fragmented with more platforms and voices than you can possibly imagine. Social listening can help try to make sense of it all. Or at...
AI And Edtech: Insights and Innovations. [A Month with YouScan]
This year I've tested quite a few tools. Some of them are social listening tools, including YouScan. I liked what I saw and I teamed up with them - I’m currently testing it to assess its strengths and the opportunities it can bring to digital marketing efforts of...
Prepping For a New Year? Here’s A 2023 Digital Media Plan Template for You.
I will keep it short and simple. 2023 is upon us and as advertisers, we need to plan for the next year. Most of the time we don't do it from scratch, we have learned ways and templates to do it. I thought I'd share mine with you in the hope it helps anyone or I get...
Engagement Rate In B2B Marketing: To Track Or Not To Track (And What To Replace It With)
This fragile, volatile metric makes promises it cannot keep: the social media user engages with your brand and has positive interactions that can actually turn into brand awareness and equity, an acquisition and brand loyalty. The two words that comprise it mix...
I got asked this question: what’s the most appropriate marketing mix?
Is there one? A perfect everlasting marketing mix? I am afraid not. And also happy. Because that is why we, marketers, still have a job: we continue to test, test, and test in search of the most appropriate marketing mix, the one that drives better ROMI. Audiences'...
Have Your Cake And Eat It, Too (Revisiting Marketing Basics)
More than 12 years ago a Marketing Professor claimed business owners should look at their business as a layered cake. She did this in a late evening lecture with more than 100 hungry people. "Advertising is just icing on the cake" she said. She went on to explain the...
Content Is Not Marketing. Stop Acting Like It Is.
For what seems to be a decade now people have been lobbying for content. Produce valuable content for your audiences, that is the key to success. At least that is what you read/hear. What they seem to forget is the marketing in content marketing. This becomes an...
Social Media Tracking: How To Set Up LinkedIn And Twitter Website Tags And Share Audiences With Partners
Facebook Conversion Pixel. Twitter Website Tag. LinkedIn Insight Tag. Social media platforms have their own naming convention and their very own setup and way of doing things. I have gone through this a couple of times and have struggled with it. That is why I want to...
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