- When you do not know who will read it
- If you don’t have confidence in the data you pull from tools/teams
- When you do not know what channels are part of the marketing mix.
- If you do not know the campaign audience and goals.
- If a campaign just launched a few days ago.
- If there are no action points you can come up with.
Stop. Breathe. Say no.
Assure stakeholders you’ll be tracking everything and report in due time. Be assertive and explain why you need more time to make sure you have all the data you need and the story behind it otherwise you’ll waste your time. Even worse, you’ll lose the trust of whoever’s reading your work: if you cannot provide value why are you there?
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