{"id":311,"date":"2019-11-12T14:02:00","date_gmt":"2019-11-12T14:02:00","guid":{"rendered":"https:\/\/oanaandreescu.com\/wp\/?p=311"},"modified":"2020-09-02T13:22:00","modified_gmt":"2020-09-02T10:22:00","slug":"3-ways-to-leverage-social-listening-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/oanaandreescu.com\/ro\/2019\/11\/3-ways-to-leverage-social-listening-in-digital-marketing\/","title":{"rendered":"3 Ways To Leverage Social Listening In Digital Marketing"},"content":{"rendered":"<p>I wanted to do a quick 1-minute bullet list on how you can actually use social listening in a hands-on approach. Not just metrics or brand tracking, but actual ways to leverage that data to help support different functions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"36c7\">Paid Media Targeting<\/h3>\n\n\n\n<p>Social listening tools can&nbsp;<strong>provide:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>a list of top hashtags<\/strong>&nbsp;used in Twitter conversation. Target those in paid Twitter advertising and compare results.<\/li><li><strong>a list of keywords to include in SEM campaigns and display campaigns<\/strong><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4375\">Influencer Marketing<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Leverage a list of the top influencers to build influencer marketing programs<\/li><li>Analyze top content from influencers and share on your own channels. Spread the love with smart curated content. Get recognized as a thought leader who is interested in the industry trend&nbsp;<strong>for real.<\/strong><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"d294\">Content writing<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Get the list of the most shared articles by your audiences. Share it with your content marketing\/content writing team and get them inspired. Make them focus on what is valuable for the end-user, not the Marcom execs.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">If you like this list, please share it with your team\/colleagues. Or send a comment if you have any other ideas.<\/h3>","protected":false},"excerpt":{"rendered":"<p>Use social listening in a hands-on approach. Leverage data to help support different functions.<\/p>","protected":false},"author":1,"featured_media":280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[36,15],"tags":[21],"class_list":["post-311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-strategy","tag-social-media-listening"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Ways To Leverage Social Listening In Digital Marketing - Oana Andreescu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oanaandreescu.com\/ro\/2019\/11\/3-ways-to-leverage-social-listening-in-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Ways To Leverage Social Listening In Digital Marketing - Oana Andreescu\" \/>\n<meta property=\"og:description\" content=\"Use social listening in a hands-on approach. 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