{"id":297,"date":"2019-05-03T12:49:00","date_gmt":"2019-05-03T12:49:00","guid":{"rendered":"https:\/\/oanaandreescu.com\/wp\/?p=297"},"modified":"2020-09-02T13:33:15","modified_gmt":"2020-09-02T10:33:15","slug":"reporting-automation-does-not-deliver-decision-makers","status":"publish","type":"post","link":"https:\/\/oanaandreescu.com\/ro\/2019\/05\/reporting-automation-does-not-deliver-decision-makers\/","title":{"rendered":"Reporting Automation Does Not Deliver Decision Makers"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.22&#8243;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<p><span style=\"font-size: 14px;\">Every analyst out there has a dream: to be able to open one dashboard and get an overview of ALL your marketing efforts.<\/span><\/p>\n<p><span style=\"font-size: 14px;\">Four years ago it was the Holy Grail. Now, you have multiple online tools that promise to deliver just that. With the right connectors and proper set-up they probably can. Automation, right? Stealing jobs from hard-working analysts? Not even close.<\/span><\/p>\n<p><span style=\"color: #333333; font-size: 26px;\">It\u2019s still a matter of how you interpret the data and MAKE DECISIONS based on just that.<\/span><\/p>\n<p>Even the Holy Grail of analytics cannot deliver that. And, unfortunately, most of the times an analyst cannot do that unless someone stands by the recommendations\/next steps. How we get our leaders to do that? It\u2019s on us.<\/p>\n<p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Every analyst out there has a dream: to be able to open one dashboard and get an overview of ALL your marketing efforts.<\/p>","protected":false},"author":1,"featured_media":299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\n<p>Every analyst out there has a dream: to be able to open one dashboard and get an overview of ALL your marketing efforts.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Four years ago it was the Holy Grail. Now, you have multiple online tools that promise to deliver just that. With the right connectors and proper set-up they probably can. Automation, right? Stealing jobs from hard-working analysts? Not even close.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":299,\"sizeSlug\":\"large\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/oanaandreescu.com\/wp-content\/uploads\/2020\/06\/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-1024x625.jpg\" alt=\"\" class=\"wp-image-299\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading -->\n<h2>It\u2019s still a matter of how you interpret the data and MAKE DECiSIONS based on just that. <\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Even the Holy Grail of analytics cannot deliver that. And, unfortunately, most of the times an analyst cannot do that unless someone stands by the recos\/next steps. How we get our leaders to do that? It\u2019s on us.<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","footnotes":""},"categories":[20],"tags":[19],"class_list":["post-297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-digital-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reporting Automation Does Not Deliver Decision Makers - Oana Andreescu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oanaandreescu.com\/ro\/2019\/05\/reporting-automation-does-not-deliver-decision-makers\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reporting Automation Does Not Deliver Decision Makers - Oana Andreescu\" \/>\n<meta property=\"og:description\" content=\"Every analyst out there has a dream: to be able to open one dashboard and get an overview of ALL your marketing efforts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oanaandreescu.com\/ro\/2019\/05\/reporting-automation-does-not-deliver-decision-makers\/\" \/>\n<meta property=\"og:site_name\" content=\"Oana Andreescu\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-03T12:49:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-02T10:33:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oanaandreescu.com\/wp-content\/uploads\/2020\/06\/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1562\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/oanaandreescu.com\/#website\",\"url\":\"https:\/\/oanaandreescu.com\/\",\"name\":\"Oana Andreescu\",\"description\":\"Social Media Marketer\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/oanaandreescu.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/oanaandreescu.com\/2019\/05\/reporting-automation-does-not-deliver-decision-makers\/#primaryimage\",\"inLanguage\":\"ro-RO\",\"url\":\"https:\/\/oanaandreescu.com\/wp-content\/uploads\/2020\/06\/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-scaled.jpg\",\"contentUrl\":\"https:\/\/oanaandreescu.com\/wp-content\/uploads\/2020\/06\/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-scaled.jpg\",\"width\":2560,\"height\":1562},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/oanaandreescu.com\/2019\/05\/reporting-automation-does-not-deliver-decision-makers\/#webpage\",\"url\":\"https:\/\/oanaandreescu.com\/2019\/05\/reporting-automation-does-not-deliver-decision-makers\/\",\"name\":\"Reporting Automation Does Not Deliver Decision Makers - 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