{"id":288,"date":"2019-03-22T11:03:45","date_gmt":"2019-03-22T11:03:45","guid":{"rendered":"https:\/\/oanaandreescu.com\/wp\/?p=288"},"modified":"2020-09-02T13:41:42","modified_gmt":"2020-09-02T10:41:42","slug":"you-spin-me-round-round-data-round-round","status":"publish","type":"post","link":"https:\/\/oanaandreescu.com\/ro\/2019\/03\/you-spin-me-round-round-data-round-round\/","title":{"rendered":"You Spin Me Round, Round, Data, Round, Round"},"content":{"rendered":"<p>The most important challenge about data is interpreting it. You can spin it into lots of shapes and form, you can cherry-pick metrics and KPIs to say whatever you or your client \/management needs to portray.<\/p>\n\n\n\n<p>That\u2019s why I hate seeing the term \u2018overachieved\u2019 in media campaign reports. Was that the correct KPI for&nbsp;the&nbsp;business? And did you track it ok,&nbsp;is&nbsp;your&nbsp;data&nbsp;accurate? Also, does that translate into business-centric results? Did you estimate your potential audience before going live with a campaign?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Don\u2019t just tell me you engaged 1M people. Tell me you engaged 1M people of the 5M you were targeting. Explain how your Share of Voice is increasing because of your marketing campaigns and which one&nbsp;delivered&nbsp;earned&nbsp;media. Otherwise, it just might be that our site was down 2 days this month and people were reaching out on social media to complain. I want to hear all about how the conversion rate increased by 1% AND that means almost $1M in the bank account (hurray!).<\/h2>\n\n\n\n<p>You get it. Give me context. Prove that you as a marketer drive value. Do not spin data. It\u2019s fake and we\u2019re both wasting our time. And our clients money.<\/p>","protected":false},"excerpt":{"rendered":"<p>The most important challenge about data is interpreting it. You can spin it into lots of shapes and form, you can cherry-pick metrics and KPIs to say whatever you or your client \/management needs to portray. That\u2019s why I hate seeing the term \u2018overachieved\u2019 in media campaign reports. Was that the correct KPI for&nbsp;the&nbsp;business? And [&hellip;]<\/p>","protected":false},"author":1,"featured_media":289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[20],"tags":[19],"class_list":["post-288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-digital-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>You Spin Me Round, Round, Data, Round, Round - Oana Andreescu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oanaandreescu.com\/ro\/2019\/03\/you-spin-me-round-round-data-round-round\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"You Spin Me Round, Round, Data, Round, Round - Oana Andreescu\" \/>\n<meta property=\"og:description\" content=\"The most important challenge about data is interpreting it. You can spin it into lots of shapes and form, you can cherry-pick metrics and KPIs to say whatever you or your client \/management needs to portray. That\u2019s why I hate seeing the term \u2018overachieved\u2019 in media campaign reports. Was that the correct KPI for&nbsp;the&nbsp;business? 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