{"id":284,"date":"2019-03-08T16:54:00","date_gmt":"2019-03-08T16:54:00","guid":{"rendered":"https:\/\/oanaandreescu.com\/wp\/?p=284"},"modified":"2020-06-03T10:58:10","modified_gmt":"2020-06-03T10:58:10","slug":"tell-your-story-with-data-find-out-whos-your-audience","status":"publish","type":"post","link":"https:\/\/oanaandreescu.com\/ro\/2019\/03\/tell-your-story-with-data-find-out-whos-your-audience\/","title":{"rendered":"Tell Your Story With Data. Find Out Who&#8217;s Your Audience."},"content":{"rendered":"<p>People keep rambling on and on about how you need to leverage data to tell a story. But most of the times what we as analysts or B2B marketers leave behind is the audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Isn\u2019t that ironic?<\/strong><\/h2>\n\n\n\n<p>We get caught up in broadcasting our story and forget about who\u2019s listening. Their background, their know-how, and vocabulary on the subject matter are even more important than the amazing story you crafted in your mind. That\u2019s because they might solve for different problems than what you are solving for. And you might be off by 1,000 miles just because you did not ask: who are you? do you want fantasy or the documentary movie on how our ad\/campaign\/website\/brand is doing?<\/p>\n\n\n\n<p><em>These are just Friday musings of an Analyst on coffee. Born out of the work I do, these are meant to record the learnings and help me move forward.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>We get caught up in broadcasting our story and forget about who\u2019s listening. Their background, their know-how, and vocabulary on the subject matter are even more important than the amazing story you crafted in your mind.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[20,15],"tags":[21,26],"class_list":["post-284","post","type-post","status-publish","format-standard","hentry","category-analytics","category-strategy","tag-social-media-listening","tag-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tell Your Story With Data. Find Out Who&#039;s Your Audience. - Oana Andreescu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oanaandreescu.com\/ro\/2019\/03\/tell-your-story-with-data-find-out-whos-your-audience\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tell Your Story With Data. Find Out Who&#039;s Your Audience. - Oana Andreescu\" \/>\n<meta property=\"og:description\" content=\"We get caught up in broadcasting our story and forget about who\u2019s listening. Their background, their know-how, and vocabulary on the subject matter are even more important than the amazing story you crafted in your mind.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oanaandreescu.com\/ro\/2019\/03\/tell-your-story-with-data-find-out-whos-your-audience\/\" \/>\n<meta property=\"og:site_name\" content=\"Oana Andreescu\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-08T16:54:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-03T10:58:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oanaandreescu.com\/wp\/wp-content\/uploads\/2020\/05\/lightbulb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/oanaandreescu.com\/#website\",\"url\":\"https:\/\/oanaandreescu.com\/\",\"name\":\"Oana Andreescu\",\"description\":\"Social Media Marketer\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/oanaandreescu.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/oanaandreescu.com\/2019\/03\/tell-your-story-with-data-find-out-whos-your-audience\/#webpage\",\"url\":\"https:\/\/oanaandreescu.com\/2019\/03\/tell-your-story-with-data-find-out-whos-your-audience\/\",\"name\":\"Tell Your Story With Data. 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