{"id":1027,"date":"2021-03-17T19:49:48","date_gmt":"2021-03-17T17:49:48","guid":{"rendered":"https:\/\/oanaandreescu.com\/?p=1027"},"modified":"2023-02-24T14:44:11","modified_gmt":"2023-02-24T12:44:11","slug":"i-got-addicted-to-shark-tank-aus-yt-account-this-is-what-i-learned-as-a-marketer-and-freelancer","status":"publish","type":"post","link":"https:\/\/oanaandreescu.com\/ro\/2021\/03\/i-got-addicted-to-shark-tank-aus-yt-account-this-is-what-i-learned-as-a-marketer-and-freelancer\/","title":{"rendered":"I Got Addicted To Shark Tank AUS YT Account. This Is What I Learned As A Marketer And Freelancer."},"content":{"rendered":"<ol class=\"wp-block-list\"><li><strong>B2B or B2C? Who makes the sale? <\/strong>If the company you are working with as a freelancer is in a licensing deal, their marketing will look very different from a DTC company. <\/li><li><strong>Local is NOT global. <\/strong>Be aware of the verbiage and the local interpretations in your brand and product name. Do research to confirm you do not have similar brands\/products out there. Leverage social listening and basic Google\/Bing search. Basic, but important. Do not invest in brand building until you have trademarks.<\/li><li><strong>Patents? Crucial, especially for retail brands.<\/strong> Unless you own a patent your brand&#8217;s point of difference will be down the drain fast. Very fast. It will become a race to the bottom of the production cost: who can produce it faster and cheaper? And who has the better network?<\/li><\/ol>\n\n\n\n<ul class=\"wp-block-list\"><li>Lesson for marketing freelancers: make sure you understand if the brand you work for has patents\/is different from others in a substantial way. If they do and you help them build their brand, that particular brand will be considerably more valuable if they have a patent for 5-10 years compared to no patent at all.  <\/li><li>Lesson for entrepreneurs: try to get that patent before you secure investment. That way you have leverage and can get a better valuation. <\/li><\/ul>\n\n\n\n<p>Do you want to work with a tech startup? Ask them if one of the key stakeholders is a techie (thanks for this one, Steve!). If that&#8217;s not the case, the startup risks losing a lot of money outsourcing very expensive tech. Them burning through that cash might end up hurting their bottom line and, as a direct result, your collaboration with them &#8211; they will not have marketing dollars if they do not have a great product.<\/p>\n\n\n\n<p>I think I just had to write all of this down for my own sake. Hope it helps someone else out there. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>And if you want, <a href=\"https:\/\/www.youtube.com\/channel\/UCmdI-Y9DGqIUzVXGZ-o1pOQ\">binge watch Shark Tank AUS<\/a> and learn something on your own. <\/strong><\/h4>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>B2B or B2C? Who makes the sale? If the company you are working with as a freelancer is in a licensing deal, their marketing will look very different from a DTC company. Local is NOT global. Be aware of the verbiage and the local interpretations in your brand and product name. Do research to confirm [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11,15],"tags":[],"class_list":["post-1027","post","type-post","status-publish","format-standard","hentry","category-research","category-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>I Got Addicted To Shark Tank AUS YT Account. 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