Blog
Let’s Talk Social Media Marketing
What I’ve Learned From Not Learning In School
Most of what I was taught in high-school is lost on me (and the majority of Romanian adults older than 24–25). Let me tell you why.
Customers Deliver A Far More Important Message Than Brand USP. You Just Have To Listen.
I am fascinated with consumer conversations about brands. Most of the times they do not really care about what brands say, they have their own chats around why and how they use their products and services. And brand key message is most of the times lost on them. Because they do not CARE about your message. They do not CARE about your brand.
Web Analytics: Stop Obsessing About Clicks And Start Focusing On Message Results.
Getting lost in data is as easy as turning a flick. We forget what we communicate and focus on numbers in a spreadsheet. The message is lost among CTRs, TRPs, CPLs, CPAs
Saved Memory And Life On Hold: What’s Next For A Self Diagnosed Online Addict
I saved 284 stories in the last couple of months. And that is just on Facebook. Is it a lot, is it too much? I do not know, I only know I read 15 something fewer books than what I had planned, took 1000 fewer photos and fewer walks in the park.
Why Youtube Is Not TV And You Should Not Advertise It As Such.
To people selling Youtube pre-rolls as cheap TV: please don’t! You are polluting an environment with different consumption behaviors and patterns than TV, transforming brands into the intruder users resent.
Brand Managers Vs. Entrepreneurs: What I Learned From Highjacking Sales Pitches For Startups
I am a young professional in advertising and I spent the first 2 years and a half of my career at a desk, trying to find communication solutions for business needs someone else pinpointed in a brief or in a list of delivreables. Most of our clients were big top 500...
How Social Media Changed The Job Description For Hollywood Stars And Business Executives
As social media spread, the broadcasting era heroes drifted away, DIED. Why? They simply lost the power awareness gave them. Now wannabe leaders need to give back to his/her followers and build relationships on a win-win basis.
Brand Community: To Build On Or To Become A Member Of One?
To build a brand community or to become a member one? that is the question we as social media marketers should ask to help brands better understand why brand communities are not the only playground they should be playing on.
Why I Chose To Work In Social Media
We want to do business with those who make social media feel less like mass marketing and more like customer service. We seek out those whose influence has grown through CARING FOR THEIR COMMUNITY.
English 
Romanian