Let’s Talk Social Media Marketing
(Digital Tool Of The Week) FanPageKarma For Social Media Marketing Competitor Review
Good digital tools don't pop up on my radar so often, especially not ones I'd recommend full-hearted. FanpPage Karma did. I found it a few weeks ago, I use it and I can recommend it for free of charge competitor reviews. This social media marketing tool is not new on...
Marketers Need To Understand When To Shut Up.
I Took 4 Online Courses While in Quarantine. Here’s A Review On What I learned on Digital Marketing and Storytelling.
On March 11th I started self-isolation because of this pandemic. During the first couple of days, I used to check out the news way too often for my own sake. I had to make it stop. So I did what any (former) geek would do. I started learning. I took online courses. I...
Marketing During A Pandemic. Focus On The Business Need & Long Term Strategy.
As the world got hit with a pandemic marketing budgets across the globe also got hit hard. Some marketing executives out there are asking themselves if and when they’ll get their advertising $$$ back. I think we need to take some time to regroup and refocus on...
How To Deal With Fake News And Improve Digital Literacy
We all heard of it. The American president and hordes of other European politicians dismiss a lot (if not all) negative press about them as ‘fake news’ spread by their competitors. It’s come to a point where they even denounce their own statements (caught on camera)...
3 Ways To Leverage Social Listening In Digital Marketing
Use social listening in a hands-on approach. Leverage data to help support different functions.
Social Listening Revisited: Reasons To Outsource Or Hire.
Should you hire a vendor to do your social listening reports?
10,000 Steps Towards A Metric That Matters
Set up one goal and one KPI to optimize against. In some weird way, life is just like digital analytics.
Social Advertising: When To NOT report
Make sure you have all the data you need and the story behind it otherwise you’ll waste your time. Even worse, you’ll lose the trust of whoever’s reading your work: if you cannot provide value why are you there?
Social Advertising: Paid Metrics, To Optimize Or Not to Optimize?
Two questions on my mind this Friday: #1: Ad Relevancy Score: To Use Or Not To Use? On Facebook I’ve had ads with relevancy scores lower than 5 perform better than ads with higher scores. I was puzzled. If it’s driving conversions I’d say it’s relevant. The platform...