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I Got Addicted To Shark Tank AUS YT Account. This Is What I Learned As A Marketer And Freelancer.
B2B or B2C? Who makes the sale? If the company you are working with as a freelancer is in a licensing deal, their marketing will look very different from a DTC company. Local is NOT global. Be aware of the verbiage and the local interpretations in your brand and...
Reporting: What To Ask Yourself Before You Start A Report
Smart reporting is more about asking questions than you'd think. There are very few occasions when your client knows exactly what they need. And some other times when they know exactly what they want the report to show and would want you to just make the data validate...
LinkedIn Lead Gen Campaigns: Read This Before You Launch.
Lead Gen campaigns on LinkedIn are a great way to generate qualified leads for your sales teams. Provided you do it right. What does that actually mean? Plan, test, optimize. I'll go through my process, do let me know how you do it, ok? Plan Before You Set Up Your...
My Love-Hate Relationship With Work From Home
My mornings start with a shrill drill. At least that's how they did for the last 4 weeks. My improvised office in the living room turned into a dentist appointment for my eardrums. Anyone who knows me understands how bad is for me: I hate dentist drills from the...
(Digital Tool Of The Week) FanPageKarma For Social Media Marketing Competitor Review
Good digital tools don't pop up on my radar so often, especially not ones I'd recommend full-hearted. FanpPage Karma did. I found it a few weeks ago, I use it and I can recommend it for free of charge competitor reviews. This social media marketing tool is not new on...
Marketers Need To Understand When To Shut Up.
I Took 4 Online Courses While in Quarantine. Here’s A Review On What I learned on Digital Marketing and Storytelling.
On March 11th I started self-isolation because of this pandemic. During the first couple of days, I used to check out the news way too often for my own sake. I had to make it stop. So I did what any (former) geek would do. I started learning. I took online courses. I...
Marketing During A Pandemic. Focus On The Business Need & Long Term Strategy.
As the world got hit with a pandemic marketing budgets across the globe also got hit hard. Some marketing executives out there are asking themselves if and when they’ll get their advertising $$$ back. I think we need to take some time to regroup and refocus on...
How To Deal With Fake News And Improve Digital Literacy
We all heard of it. The American president and hordes of other European politicians dismiss a lot (if not all) negative press about them as ‘fake news’ spread by their competitors. It’s come to a point where they even denounce their own statements (caught on camera)...
3 Ways To Leverage Social Listening In Digital Marketing
Use social listening in a hands-on approach. Leverage data to help support different functions.
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