People keep rambling on and on about how you need to leverage data to tell a story. But most of the times what we as analysts or B2B marketers leave behind is the audience.
Isn’t that ironic?
We get caught up in broadcasting our story and forget about who’s listening. Their background, their know-how, and vocabulary on the subject matter are even more important than the amazing story you crafted in your mind. That’s because they might solve for different problems than what you are solving for. And you might be off by 1,000 miles just because you did not ask: who are you? do you want fantasy or the documentary movie on how our ad/campaign/website/brand is doing?
These are just Friday musings of an Analyst on coffee. Born out of the work I do, these are meant to record the learnings and help me move forward.
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