Agencies out there, get to know your client before you come up with proposals on anything digital. Here are 3 topics you should research.
Company Structure
you may have more than just one client. No one on the company side will tell you from the very beginning. Understand who to engage and on what topics, it can save your pitches. Make sure you get to talk to the person within the company that can understand your proposals and can become your advocate or even approves them (that means you get the budget to implement your idea).
Digital Footprint
Find out what and how they communicate. It’s self-explanatory. Show, don’t tell. You claim you are customer-centric, but you know nothing about your prospective client?
Internal Communications Team
they can be your allies if you treat them well. If you step on their toes, you only make your life more difficult. And trust me, they can do that very well. Find out who they are and what they do for the company. If your responsibilities overlap, figure out a way to work together, not against each other.
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